The B2B SaaS Positioning Index

This reads the homepage and the pricing page of 200 well-known B2B SaaS companies and records, in their own words, what each one says it is. Below is the whole set as it stood on 2026-08-08: the words in their headlines, the noun they claim, how many are selling AI, what they offer as proof, whose logo they borrow, and what their pricing pages actually publish. Every number says what it is out of, and every chart opens to show the companies behind it.

Each crawl is also a public, timestamped commit, so the archive compounds: the same page will show what moved and when, and the changes tab is where that starts.

What all 200 are saying right now

One reading of every company in the index, taken on 2026-08-08. The counts are small and are written as counts, never as percentages without the number that produced them. Nothing is filled in: where a value could not be read, it is reported as unread rather than as a zero.

Companies read
200

182 with a readable hero headline

Say AI or agents
123

of 184 readable, in headline, subhead or category

Call themselves a platform
65

of 156 readable category labels

Headlines saying “platform”
20

of 182, the most of any word

What the headlines say

The word most B2B SaaS homepages reach for right now is “platform”, in 20 of 182 hero headlines, just ahead of “software” at 12. Two companies separate the top three, so this is a photograph of one morning, not a trend.

  1. platform20
  2. software12
  3. agentic11
  4. agents10
  5. teams9
  6. business8
  7. data8
  8. built7
  9. customer7
  10. era7
  11. build6
  12. every6

Counted over 182 of 200 companies. 18 not readable — no hero headline extracted. Not readable means we could not extract it, not that the company does not publish it.

How this is measured

Counted once per company, not once per occurrence, so a headline that repeats a word still votes once. Words are lowercased and split on punctuation, nothing is stemmed — “agent” and “agents” are different claims — and the standard English stopword list is removed along with everything shorter than three letters. That last rule is what keeps “AI” out of this chart; it has its own section below. 481 distinct words appear in total, the great majority of them once.

Show the headlines behind each word
WordCompaniesThe headlines
platform20
  • Acronis — AI-native cyber platform
  • Apollo.io — The AI sales platform for smarter, faster revenue growth
  • BILL — Meet BILL. Your AI-powered financial operations platform.
  • Camunda — The open platform for agentic orchestration
  • CrowdStrike — The Agentic Security Platform. Unified and built to secure the AI revolution.
  • Darktrace — Darktrace | The Essential AI Cybersecurity Platform
  • Dataiku — The Platform for AI Success
  • Diligent — The leading AI platform for GRC
  • Dixa — The Agentic CS Platform Behind Exceptional Ecommerce Brands
  • IDnow — IDnow Trust Platform: Go Beyond KYC to TYC.
  • Mambu — Mambu - SaaS cloud banking platform
  • Matillion — The world's first AI Data Automation platform
  • MongoDB — One data platform. Unlimited AI potential.
  • NICE — The AI platform built for better customer experience
  • Odoo — All your business on one platform.
  • RELEX Solutions — An AI-native platform for end-to-end planning
  • Staffbase — Finally, one platform to reach every employee. Wherever they work.
  • Teamleader — Just one platform to run your whole business.
  • Twilio — The platform for conversations in the AI era
  • Zendesk — AI-powered service platform
software12
  • Atlassian — Collaboration for Software, IT & Business Teams
  • Avalara — Tax Compliance Software | Avalara
  • Calendly — Free Online Appointment Scheduling Software | Calendly
  • ClickUp — Software to replace all software
  • Factorial — The business software to manage your whole team
  • Jedox — Adaptable AI-driven FP&A and performance management software
  • JetBrains — JetBrains: Essential tools for software developers and teams
  • LiveChat — The live chat software that gets the job done
  • PayFit — PAYROLL SOFTWARE UK
  • Procore — Construction management software
  • Relativity — AI-Powered Legal Data Software | Relativity
  • Visma — Business software companies. Amplified.
agentic11
  • Anaplan — The decision infrastructure for the Agentic Enterprise
  • Attio — Welcome to agentic revenue.
  • Camunda — The open platform for agentic orchestration
  • CrowdStrike — The Agentic Security Platform. Unified and built to secure the AI revolution.
  • Dixa — The Agentic CS Platform Behind Exceptional Ecommerce Brands
  • Mendix — Mendix activates your agentic enterprise | Mendix
  • Mirakl — Powering your commerce growth in the agentic era
  • OutSystems — Build your agentic future
  • Salesforce — Get started with the #1 Agentic CRM
  • Vercel — Agentic Infrastructure
  • Voyado — The Agentic CX Suite for Retail
agents10
  • Bird — Communications infrastructure your AI agents operate
  • Contentful — Built for humans. Ready for agents.
  • Databricks — The database your AI agents deserve
  • Fivetran — Automated data for autonomous agents
  • Linear — The product development system for teams and agents
  • monday.com — You lead. Agents act.
  • Notion — Where teams and agents Think together.
  • Rossum — Offload paperwork to AI agents and focus on
  • Slack — All your people and AI agents working together.
  • Workday — Put AI agents to work for you.
teams9
  • Airtable — All your teams, all their workflows—connected in one workspace
  • Amplitude — A new era for product teams
  • Asana — The OS for human-agent teams
  • Atlassian — Collaboration for Software, IT & Business Teams
  • Genesys — Loyal customers. Efficient teams. That’s CX done right.
  • HubSpot — Where go-to-market teams go to grow scale close retain grow
  • JetBrains — JetBrains: Essential tools for software developers and teams
  • Linear — The product development system for teams and agents
  • Notion — Where teams and agents Think together.
business8
  • Atlassian — Collaboration for Software, IT & Business Teams
  • Factorial — The business software to manage your whole team
  • Ironclad — Keep Contracts Moving, and Business Growing
  • Odoo — All your business on one platform.
  • Qonto — Business account. Finance management. Company creation.
  • Teamleader — Just one platform to run your whole business.
  • Visma — Business software companies. Amplified.
  • Wise — The business account for going global
data8
  • Aiven — Open source data infra-structure, made simple.
  • dbt Labs — The open standard for modern, AI-ready data transformation
  • Fivetran — Automated data for autonomous agents
  • Matillion — The world's first AI Data Automation platform
  • MongoDB — One data platform. Unlimited AI potential.
  • Nextcloud — Regain control over your data
  • Relativity — AI-Powered Legal Data Software | Relativity
  • Usercentrics — Collect consent, govern your data, and put AI to work with confidence
built7
  • Brex — Finance built for speed and control.
  • Contentful — Built for humans. Ready for agents.
  • CrowdStrike — The Agentic Security Platform. Unified and built to secure the AI revolution.
  • Dynatrace — Observability built for the age of AI
  • Gong — Revenue AI Built To
  • Mollie — Online and in-person payments – built for businesses of every size
  • NICE — The AI platform built for better customer experience
customer7
  • Aircall — Customer communications, evolved with AI that handles customer interactions, end to end.
  • Braze — Rewrite the rules of customer engagement with AI
  • Brevo — Turn Every Email SMS Order Interaction into a Lifetime Customer
  • Cognigy — Say Goodbye to Poor Customer Service
  • Front — AI for simple support is everywhere. Complex customer operations demand Front.
  • NICE — The AI platform built for better customer experience
  • OVHcloud — OVHcloud customer
era7
  • Amplitude — A new era for product teams
  • Intercom — The only helpdesk designed for the AI Agent era
  • Mirakl — Powering your commerce growth in the agentic era
  • Nexthink — Deliver the digital workplace of the AI era
  • SailPoint — The new era of adaptive identity
  • Sinch — The communications infrastructure the AI era runs on
  • Twilio — The platform for conversations in the AI era
build6
  • Clay — Build systems to grow revenue
  • Mixpanel — Build faster, with direction
  • OutSystems — Build your agentic future
  • Supabase — Build in a weekend Scale to millions
  • Trustpilot — Build trust. Get AI recommended.
  • Unity — Build great
every6
  • Brevo — Turn Every Email SMS Order Interaction into a Lifetime Customer
  • Customer.io — More impact from every m e s s a g e
  • Mollie — Online and in-person payments – built for businesses of every size
  • Palo Alto Networks — Control the chaos. Secure every identity.
  • Quantexa — Put Context Behind Every Decision
  • Staffbase — Finally, one platform to reach every employee. Wherever they work.

What they call themselves

Asked what they are, 65 of 156 companies still say platform, nearly 2 times the next answer, “software”, at 26. Whatever the headlines are doing, the noun has not moved with them.

  1. platform65
  2. software26
  3. cloud7
  4. infrastructure7
  5. system6
  6. agent5
  7. tool5
  8. app4
  9. crm4
  10. service4
  11. layer2
  12. os2
  13. workspace2
  14. canvas1
  15. engine1
  16. helpdesk1
  17. marketplace1
  18. runtime1
  19. solution1
  20. stack1
  21. suite1
  22. no noun we recognise9

Counted over 156 of 200 companies. 44 not readable — no category label extracted. Not readable means we could not extract it, not that the company does not publish it.

How this is measured

The category label is the noun phrase a company uses for itself — “the AI workspace”, “CRM for agentic revenue”. Each label is grouped by the first noun in it that appears in a fixed vocabulary, read left to right, because English puts the head noun before its qualifiers: “AI platform for marketers” is a platform, not a marketer. Singular and plural are grouped together here, unlike in the headline count, because as a self-description they are the same claim. A label with no noun we know is not forced into a bucket — it is shown as it is. Extraction of this signal is a scored guess over a fixed vocabulary and is the least reliable of the twelve.

Show every category label, grouped
NounCompaniesThe labels
platform65
  • Acronis — ai-native cyber platform
  • Adyen — fintech platform for enterprises
  • Aircall — ai-powered customer communications platform for smbs
  • Aiven — ai-ready open source data platform
  • Apollo.io — ai sales platform for smarter
  • BILL — financial operations platform for businesses
  • BlackLine — agentic financial operations platform
  • Braze — braze customer engagement platform
  • Brevo — one ai-powered customer platform for all your marketing and sales
  • Camunda — open platform for agentic orchestration
  • Celonis — celonis platform
  • Cloudflare — one platform for your apps
  • CoachHub — digital coaching platform
  • Contentsquare — all-in-one experience intelligence platform
  • CrowdStrike — agentic security platform
  • Customer.io — ai-powered customer engagement platform
  • Darktrace — essential ai cybersecurity platform
  • Dassault Systèmes — collaborative platform
  • Databricks — ai platform for enterprises
  • Dataiku — platform for ai success
  • Deel — one powerful platform
  • Diligent — leading ai platform for grc
  • Dixa — agentic cs platform
  • Docusign — one platform
  • Elastic — elasticsearch platform
  • Feedzai — financial crime prevention platform
  • GitHub — ai-powered developer platform
  • GitLab — intelligent orchestration platform for devsecops
  • Hightouch — ai platform for marketers
  • IDnow — idnow trust platform
  • Lattice — hr platform
  • Ledgy — first unified platform for all non-cash compensation
  • Lokalise — world-class ai localization platform
  • Matillion — first ai data automation platform
  • Mendix — easiest low-code platform
  • Mixpanel — product intelligence platform for the ai era
  • monday.com — ai work platform for people
  • MongoDB — one data platform
  • Nextcloud — open source content collaboration platform
  • NICE — ai platform for transformation at scale
  • Odoo — one platform
  • OneTrust — ai-ready governance platform
  • OutSystems — ai development platform
  • Pegasystems — leading ai-powered platform for enterprise transformation
  • Red Points — ai brand protection platform
  • RELEX Solutions — ai-native platform for end-to-end planning
  • SailPoint — one platform
  • Segment — twilio segment customer data platform
  • Showpad — enablement platform
  • Signicat — ai-powered digital identity platform
  • Sitecore — one ai-powered platform
  • Spendesk — spendesk spend management platform
  • Staffbase — one platform
  • Supabase — postgres development platform
  • Teamleader — just one platform
  • TeamViewer — digital workplace platform
  • Templafy — agentic document generation platform
  • Twilio — platform for conversations in the ai era
  • UiPath — uipath platform
  • Unbabel — language operations platform
  • Usercentrics — one platform
  • Veriff — identity verification platform
  • Webflow — agentic web platform for modern businesses
  • Workday — enterprise ai platform for hr
  • Xeneta — freight rate analytics platform
software26
  • AFAS Software — jouw organisatie verdient software
  • Atlassian — collaboration software for software
  • Avalara — tax compliance software
  • AVEVA — industrial software
  • Brex — modern finance software
  • Calendly — online appointment scheduling software
  • Factorial — business software
  • Fenergo — financial compliance software
  • Icertis — ai-native contract management software
  • Ironclad — contract lifecycle management software
  • Jedox — performance management software
  • LiveChat — ai live chat software for business
  • Nexthink — enterprise software
  • Palo Alto Networks — software for the modern enterprises
  • PayFit — payroll software
  • Pendo — ai era ship software
  • Procore — construction management software
  • PTC — product lifecycle management software
  • Relativity — ai-powered legal data software
  • Scandit — shelf intelligence software
  • Sentry — error tracking software
  • SUSE — open source software
  • Temenos — ai banking software
  • Thought Machine — core banking software
  • Visma — business software
  • Workhuman — employee recognition software
cloud7
infrastructure7
  • Anaplan — decision infrastructure for the agentic enterprise
  • Bird — communications infrastructure
  • Clay — infrastructure
  • Netlify — production infrastructure
  • Sinch — communications infrastructure
  • Stripe — financial infrastructure
  • Vercel — agentic infrastructure
system6
  • Front — one coordinated system
  • Ivanti — continuously verified system of record
  • Linear — product development system for teams and agents
  • M-Files — ai-powered document management system
  • Productboard — agentic product management system
  • Rippling — workforce management system
agent5
tool5
app4
crm4
service4
layer2
os2
workspace2
canvas1
  • Figma — intelligent canvas for infinite creativity
engine1
  • Unity — leading game engine
helpdesk1
marketplace1
  • Mirakl — enterprise marketplace
runtime1
solution1
  • Tink — visa solution
stack1
suite1
  • Voyado — agentic cx suite for retail
no noun we recognise9
  • Appian — ai automation for critical processes
  • Collibra — enterprise ai control plane
  • DataGuard — ai-powered automation
  • Gong — sales
  • Juro — flexible ai automation
  • OVHcloud — homepage
  • Qonto — finance
  • Snyk — snyk ai security fabric
  • Talkdesk — ai customer experience automation

How many are selling AI

123 of 184 companies put AI, agent, copilot or autonomous language into the first three things a visitor reads. The 61 that do not are the interesting list, and it includes Adyen, AFAS Software, Alan.

  • 123 use AI or agent language
  • 61 do not
  • 16 not readable (we could read none of the three fields)

Which word

  1. AI108
  2. agent53
  3. autonomous6

Where it appears

  1. hero headline74
  2. hero subhead90
  3. category label61

Counted over 184 of 200 companies. 16 not readable — none of the headline, subhead or category label could be read. Not readable means we could not extract it, not that the company does not publish it.

How this is measured

A company counts if any of its hero headline, hero subhead or category label contains one of four term families, matched as whole words: ai (so “AI-powered” counts and “said” does not), agent / agents / agentic, copilot, autonomous / autonomy. The list is the definition — nothing is fuzzy-matched, and a company that sells AI without using any of these four words is counted as not using them, which is the honest limit of a word count. A company appears once no matter how many of the three fields mention it, so the two smaller charts below add up to more than the number above.

Show all 184 companies and what they say
CompanyUses AI languageWhereHeadline
Acronisagent, AIhero headline, hero subhead, category labelAI-native cyber platform
AdyennoFintech you can bank on
AFAS SoftwarenoSucces begint met AFAS
AircallAIhero headline, hero subhead, category labelCustomer communications, evolved with AI that handles customer interactions, end to end.
AirtableAIhero subheadAll your teams, all their workflows—connected in one workspace
AivenAIcategory labelOpen source data infra-structure, made simple.
AlannoComme Kylian, choisissez Alan.
AmplitudeAIhero subheadA new era for product teams
Anaplanagent, AIhero headline, hero subhead, category labelThe decision infrastructure for the Agentic Enterprise
Apollo.ioAIhero headline, category labelThe AI sales platform for smarter, faster revenue growth
Appianagent, AIhero headline, hero subhead, category labelAI automation for critical processes
Asanaagenthero headline, category labelThe OS for human-agent teams
Atlassianagent, AIhero subheadCollaboration for Software, IT & Business Teams
Attioagenthero headline, category labelWelcome to agentic revenue.
AvalaranoTax Compliance Software | Avalara
AvaloqnoPowering the world’s leading banks and wealth managers
AVEVAAIhero subheadUnlock your industrial intelligence
Backbaseagent, AIhero subheadThe Banking OS that unifies your frontline
BILLAIhero headlineMeet BILL. Your AI-powered financial operations platform.
Birdagent, AIhero headlineCommunications infrastructure your AI agents operate
BlackLineagentcategory labelagentic financial operations platform
BrazeAIhero headlineRewrite the rules of customer engagement with AI
BrevoAIhero subhead, category labelTurn Every Email SMS Order Interaction into a Lifetime Customer
BrexnoFinance built for speed and control.
CalendlynoFree Online Appointment Scheduling Software | Calendly
Camundaagent, AIhero headline, hero subhead, category labelThe open platform for agentic orchestration
CelonisAIhero headlineIndustrialize Enterprise AI.
Clayagenthero subheadBuild systems to grow revenue
ClickUpnoSoftware to replace all software
Cloudflareagenthero subheadEverything we learned from powering 20% of the Internet—yours by default
CoachHubnoTransform people and organizations
Cognigyagent, AIhero subheadSay Goodbye to Poor Customer Service
CogniteAIhero headlineDeploy and Scale Industrial AI | Cognite
Collibraagent, AIhero headline, hero subhead, category labelThe enterprise standard for AI context and control
ComplyAdvantageAIhero headlineFinCrime compliance re-engineered for the age of AI
Contentfulagenthero headline, hero subheadBuilt for humans. Ready for agents.
ContentsquareAIhero headlineYou design the experience. Let AI find the leaks.
CrowdStrikeagent, AIhero headline, hero subhead, category labelThe Agentic Security Platform. Unified and built to secure the AI revolution.
Customer.ioAIcategory labelMore impact from every m e s s a g e
DarktraceAIhero headline, hero subhead, category labelDarktrace | The Essential AI Cybersecurity Platform
Dassault SystèmesnoThrough virtual twin technologies, our collaborative platform empowers business and people to create sustainable innovations.
Databricksagent, AIhero headline, category labelThe database your AI agents deserve
DatadogAIhero headlineAI-Powered Observability and Security
DataGuardAIhero subhead, category labelAchieve ISO 27001 Certificatio
DataikuAIhero headline, category labelThe Platform for AI Success
dbt LabsAIhero headline, hero subheadThe open standard for modern, AI-ready data transformation
DeelnoHire, manage, pay, & equip anyone, anywhere.
DeepLnoDeepL Translator | World's Most Accurate Translator
Definitive HealthcarenoThe Definitive picture of Healthcare
DiligentAIhero headline, hero subhead, category labelThe leading AI platform for GRC
Dixaagent, AIhero headline, hero subhead, category labelThe Agentic CS Platform Behind Exceptional Ecommerce Brands
DocplannernoHelping people live longer, healthier lives
DocusignnoEverything you need to agree
DynatraceAI, autonomoushero headline, hero subheadObservability built for the age of AI
ElasticAIhero subheadBetter retrieval. Better answers.
FactorialAIhero subheadThe business software to manage your whole team
FeedzainoWe keep the world’s money moving safely
FenergonoSmarter Onboarding. Faster Decisions. Continuous Compliance.
FigmanoThe intelligent canvas for infinite creativity
Fivetranagent, AI, autonomoushero headline, hero subhead, category labelAutomated data for autonomous agents
FortnoxnoAllt för att starta, driva och växa
FrontAIhero headline, hero subheadAI for simple support is everywhere. Complex customer operations demand Front.
GenesysAIhero subheadLoyal customers. Efficient teams. That’s CX done right.
GitHubagent, AIhero subhead, category labelThe future of building happens together
GitLabnoShip faster. With trust.
GoCardlessnoTHERE'S A BETTER WAY TO GET PAID
GongAIhero headlineRevenue AI Built To
HightouchAIhero subhead, category labelMarketing looks different here
Hornetsecurityno365 TOTAL PROTECTION
HubSpotagenthero subheadWhere go-to-market teams go to grow scale close retain grow
IcertisAIhero headline, category labelContext aware. Outcomes driven. AI-native contract intelligence.
IDnownoIDnow Trust Platform: Go Beyond KYC to TYC.
Intercomagent, AIhero headline, hero subheadThe only helpdesk designed for the AI Agent era
IroncladAIhero subheadKeep Contracts Moving, and Business Growing
IvantiAI, autonomoushero subheadAll Your Endpoints, Proactively Protected & Managed
JedoxAIhero headlineAdaptable AI-driven FP&A and performance management software
JetBrainsnoJetBrains: Essential tools for software developers and teams
JuroAIcategory labelIntelligent contracting is here .
Klaviyoautonomoushero headline, category labelthe AUTONOMOUS B2C CRM
LatticeAIhero headline, hero subheadPeople + AI: Succeeding Together
LaunchDarklyAIhero headline, hero subheadMove at AI speed. Stay in control.
LedgynoEquity and executive compensation management, unified
Linearagent, AIhero headline, hero subhead, category labelThe product development system for teams and agents
LiveChatAIcategory labelThe live chat software that gets the job done
LokaliseAIhero subhead, category labelLanguage quality.
LoomAIhero subheadOne video is worth a thousand words
LuminanceAIhero headlineLegal-Grade™ AI for Legal Compliance Procurement Finance HR Sales Marketing Executives
M-FilesAIhero subhead, category labelPut context-first document management to work.
MambunoMambu - SaaS cloud banking platform
Matillionagent, AIhero headline, hero subhead, category labelThe world's first AI Data Automation platform
Mendixagenthero headlineMendix activates your agentic enterprise | Mendix
MentimeternoListen, learn, and think. Together.
Metabaseagent, AIhero headline, hero subheadOpen source AI analytics you can verify
Miraklagent, AIhero headline, hero subheadPowering your commerce growth in the agentic era
Miroagent, AIhero headline, hero subheadThe collaboration layer your AI tools are missing.
MixpanelAIhero subhead, category labelBuild faster, with direction
MollienoOnline and in-person payments – built for businesses of every size
monday.comagent, AIhero headline, hero subhead, category labelYou lead. Agents act.
MongoDBAIhero headlineOne data platform. Unlimited AI potential.
NAVEXnoRisk and compliance solutions driven by connected intelligence
NetlifyAIhero subheadPush your ideas to the web
NextcloudnoRegain control over your data
Nexthinkagent, AI, autonomoushero headline, hero subheadDeliver the digital workplace of the AI era
NICEagent, AIhero headline, hero subhead, category labelThe AI platform built for better customer experience
Nord SecuritynoLife is online. Own it.
Notionagent, AIhero headline, hero subhead, category labelWhere teams and agents Think together.
OdoonoAll your business on one platform.
OktaAIhero headlineOkta secures AI
OneTrustAIhero headline, hero subhead, category labelContinuous Governance for AI
OutSystemsagent, AIhero headline, hero subhead, category labelBuild your agentic future
OVHcloudnoOVHcloud customer
PaddlenoSell globally. Grow without the complexity.
Palo Alto NetworksAIhero subheadControl the chaos. Secure every identity.
Parloaagent, AIcategory labelUnhold your customers; hold onto loyalty.
PayFitnoPAYROLL SOFTWARE UK
PegasystemsAIhero headline, category labelForrester names Pega a Leader in AI Platforms
Pendoagent, AIhero headline, hero subhead, category labelThe antidote to AI slop.
PennylanenoL'outil qui réunit vos finances , votre comptabilité et votre compte pro
PipedriveAIhero subheadThe easy and effective CRM for closing deals
PleonoStop spending time on expenses
PostHognoShift your product into self-driving mode
ProcorenoConstruction management software
Productboardagentcategory labelWhere 100x product makers do their best work
ProtonnoA better internet starts with privacy and freedom
PTCnoSee What’s NEXT: PTC On Demand
QontonoBusiness account. Finance management. Company creation.
QuantexaAIhero subheadPut Context Behind Every Decision
Red PointsAIhero subhead, category labelEliminate fakes and protect your customers brand revenue
RelativityAIhero headline, hero subhead, category labelAI-Powered Legal Data Software | Relativity
RELEX SolutionsAIhero headline, hero subhead, category labelAn AI-native platform for end-to-end planning
RetoolAIhero subheadSecure your vibe-coded apps
RipplingAIhero headline, hero subheadAI that knows your company, and acts like it
Rossumagent, AIhero headline, hero subhead, category labelOffload paperwork to AI agents and focus on
SailPointAIhero subheadThe new era of adaptive identity
Salesforceagenthero headline, hero subhead, category labelGet started with the #1 Agentic CRM
ScalewayAIhero headline, hero subheadEuropean Cloud & AI.
ScanditAIhero subheadTurn Camera Input into Decision-Making
SegmentnoSegment ❤️ Twilio. We're finally moving in together on Twilio.com!
senndernoDigital Freight Forwarder | sennder Technologies GmbH
SentrynoCode breaks, fix it faster
ShowpadAIhero subheadThe world relies on what you sell. You can rely on Showpad.
SignicatAIhero headline, hero subhead, category labelStay compliant with digital identity powered by AI
SinchAIhero headlineThe communications infrastructure the AI era runs on
Sitecoreagent, AIhero headline, hero subhead, category labelShow up and stand out in AI search
SiteimproveAIhero subheadWhere accessibility meets performance
Slackagent, AIhero headline, category labelAll your people and AI agents working together.
Snowflakeagent, AIhero subhead, category labelCode Work
Snykagent, AIhero headline, hero subhead, category labelUnleash AI Innovators — Securely
Software AGnoOptimize mainframe workload efficiency.
SpendesknoSpend that works for you.
StaffbaseAIhero subheadFinally, one platform to reach every employee. Wherever they work.
StripenoFinancial infrastructure to grow your revenue. Accept payments, offer financial services, and implement custom revenue models—from your first transaction to your billionth.
SupabasenoBuild in a weekend Scale to millions
SupermetricsnoMake better marketing decisions by talking to your insights
SUSEnoExit VMware. Run on SUSE .
TalkdeskAIhero subhead, category labelThe hybrid workforce starts here.
TeamleadernoJust one platform to run your whole business.
TeamViewerautonomoushero subheadFix it before they feel it
TemenosAIcategory labelModernize with Temenos Core
Templafyagent, AIhero headline, hero subhead, category labelCurb your AI
Thought MachinenoThe foundations of modern banking
TinknoWelcome to Tink, a Visa solution
TrustpilotAIhero headline, hero subheadBuild trust. Get AI recommended.
Twilioagent, AIhero headline, hero subhead, category labelThe platform for conversations in the AI era
TypeformAIhero headline, hero subheadForms & Automated Workflows, Powered by AI | Typeform
UiPathagent, AIhero headline, hero subheadAccelerate your journey from AI investment to enterprise impact.
UnbabelnoSeamless Multilingual Translation Services - Unbabel
UnitynoBuild great
Usercentricsagent, AIhero headline, hero subheadCollect consent, govern your data, and put AI to work with confidence
VantanoTrust is everything
VeeamnoResilience Rehearsed. Recovery Proven.
Veeva Systemsagenthero subheadBuilding the Industry Cloud for Life Sciences
Vercelagenthero headline, hero subhead, category labelAgentic Infrastructure
VeriffnoTrust starts with the global leader in identity verification
VismanoBusiness software companies. Amplified.
Voyadoagenthero headline, category labelThe Agentic CX Suite for Retail
Webflowagent, AIhero subhead, category labelMake your website a growth engine
WisenoThe business account for going global
Workdayagent, AIhero headline, hero subhead, category labelPut AI agents to work for you.
WorkhumanAIhero subheadRecognition so smart, results are guaranteed .
XenetaAIhero subheadTotal freight market clarity.
ZapierAIhero headline, hero subheadYour tools. Your rules. Any AI.
Zendeskagent, AIhero headline, hero subhead, category labelAI-powered service platform
Zscaleragent, AIhero subhead, category labelZscaler recognized as a Leader in the 2026 Gartner ® Magic Quadrant ™ reports for SASE and SSE

What they use as proof

When these companies prove something, they count things. 97 of 145 use a scale counts claim and 82 use a percentage gains claim. Only 14 promise a time to result, which is the claim buyers actually ask about.

  1. Scale counts97
  2. Percentage gains82
  3. Money amounts44
  4. Multipliers30
  5. Rankings and lists24
  6. Time to result14

Counted over 145 of 200 companies. 55 not readable — no quantified claim extracted. Not readable means we could not extract it, not that the company does not publish it. 1 is flagged as a suspected extraction failure, with change detection paused.

How this is measured

Bars count companies, not claims: a homepage with eleven percentage claims has one opinion about how to prove things, and counting claims would let one verbose page outvote ten others. 610 individual claims were read across 145 companies, and a company appears in every category it uses, so the bars sum to more than that. “40% faster” and “faster by 40%” are one category, because the difference between them is a property of our regexes rather than of the market.

Show the claims behind each category
CategoryCompaniesThe claims
Scale counts
customers, users, records, teams
97
  • Acronis — 750,000 companies
  • Aircall — 200 integrations · 23,000 companies · 250 integrations
  • Airtable — 02 agents · 10,000 hours · 100m records
  • Aiven — 100,000 events
  • Amplitude — 2m events · 4,900 customers
  • Apollo.io — 30m companies · 600,000 companies
  • Asana — 100 companies
  • Attio — 10 accounts · 30,000 customers
  • Avalara — 54b transactions · 8,000 brands
  • Backbase — 6,000,000 transactions
  • BILL — 30 hours · 500k businesses
  • Braze — 750 brands
  • Brevo — 600,000 customers
  • Brex — 756 hours
  • Calendly — 100 integrations · 500 companies
  • Camunda — 750 enterprises
  • Celonis — 1,400 companies
  • ClickUp — 10,000 users · 30k hours · 500 companies · 92,400 hours · 92,400 organizations
  • Cloudflare — 50 employees · 50 users
  • CoachHub — 1,000 organizations
  • Collibra — 3042 accounts · 500 companies
  • Customer.io — 9,000 brands
  • Darktrace — 10,000 customers · 10,000 organizations
  • Dassault Systèmes — 290,000 customers
  • Databricks — 20,000 customers
  • DataGuard — 4,000 organizations
  • Dataiku — 1,600 hours
  • dbt Labs — 80k teams
  • Deel — 10 people · 40,000 companies · 40,000 customers
  • DeepL — 200,000 businesses
  • Diligent — 25,000 customers · 25k customers
  • Docusign — 18 companies · 500 companies
  • Factorial — 16,000 companies · 30,000 users · 50 employees · 500 employees
  • Fivetran — 35,000 users
  • Front — 160 integrations · 9,300 companies · 9,300 customers
  • GoCardless — 100,000 businesses · 350 integrations
  • Gong — 10 hours · 400 integrations · 5,000 customers · 6,700 hours
  • Hightouch — 300 integrations
  • Hornetsecurity — 125,000 companies · 125,000 customers
  • HubSpot — 2,000 integrations · 299,000 customers
  • Intercom — 350 integrations
  • Klaviyo — 205,000 customers · 350 apps
  • Lattice — 2,000 hours · 30 hours
  • Ledgy — 20 queries · 4,000 employees
  • LiveChat — 200 integrations · 35,000 companies · 35000 companies
  • Lokalise — 3,000 companies · 60 integrations
  • Loom — 400,000 companies
  • Luminance — 1,000 customers · 500 hours
  • M-Files — 6,000 organizations
  • Mendix — 0 k apps · 0 k customers
  • Metabase — 100,000 companies · 100k teams
  • Miro — 100m people · 250 apps · 250,000 companies
  • Mixpanel — 29 k customers
  • Mollie — 250,000 businesses
  • monday.com — 105k hours
  • NAVEX — 13,000 companies · 13,000 customers · 13,000 organizations · 4,000 organizations · 88m people
  • Netlify — 10m developers · 60m apps
  • Notion — 100m users
  • Odoo — 100k developers · 250 employees · 50 employees
  • Okta — 100m users · 101 events · 250 apps
  • Paddle — 10,000 customers
  • Palo Alto Networks — 10 k customers · 70 k customers
  • PayFit — 200 employees · 22,000 businesses · 22,000 customers · 25 employees · 50 employees · 500 employees · 80 employees
  • Pendo — 14,000 teams · 18k agents
  • Pipedrive — 100,000 companies · 500 apps · 500 integrations
  • PostHog — 500,000 teams
  • Procore — 3m projects
  • Productboard — 20 teams
  • Proton — 100,000 businesses · 24 hours
  • Qonto — 24 hours
  • Red Points — 1,300 brands
  • Retool — 10,000 teams · 20,000 hours · 36,000 hours
  • Rippling — 30,000 customers
  • Rossum — 24 hours
  • Signicat — 21,000 companies
  • Sinch — 200,000 businesses · 200,000 customers
  • Slack — 1.7m apps · 700m messages
  • Spendesk — 50 employees
  • Staffbase — 30,000 employees
  • Stripe — 100 companies · 100k stores · 150k transactions · 150k users
  • Supabase — 200,000 users
  • Supermetrics — 200,000 companies
  • Teamleader — 20 employees
  • TeamViewer — 10,000 employees · 2,300 stores
  • Typeform — 150,000 businesses
  • UiPath — 12 hours · 125,000 hours · 900,000 hours
  • Usercentrics — 2.4 m websites · 30 websites
  • Vanta — 16,000 customers
  • Vercel — 20,000 companies
  • Veriff — 3,000 businesses · 500 companies
  • Visma — 150 companies · 2.5m customers
  • Webflow — 300,000 brands
  • Wise — 24 hours
  • Workday — 40,000 hours
  • Zapier — 42 hours · 450k agents · 9,000 apps · 9,000 integrations
  • Zendesk — 1,800 apps · 80,000 companies
  • Zscaler — 360,000 employees · 500b transactions · 80,000 employees
Percentage gains
"40% faster", "cut costs by 30%"
82
  • Acronis — 70% reduced service delivery time · 70% service delivery time
  • Adyen — 10% and increased conversion · 10% increased conversion
  • Aiven — 72% apache kafka clusters · 72% cut kafka tco · 80% kafka storage costs · 99.99% uptime sla constant
  • Amplitude — 40% higher activation madison
  • Anaplan — 50% faster strategic financial · 95% less cost for
  • Apollo.io — 64% lower tech stack · 70% increase in sales · 75% more meetings while
  • Attio — 83% faster lead triage
  • Avalara — 99.99% uptime with multicloud · 99.999% accuracy signed partner
  • BILL — 20% efficiency in our office · 20% efficiency increase with · 20% our office · 67% faster close with · 80% faster close with · 80% faster payables with · 90% faster payment processing
  • Braze — 15% decrease in order · 21% increase in revenue · 30% increase in transactions · 300% increase in rate · 457% roi and payback
  • Calendly — 160 % increase in customers · 169 % return on investment · 20 % decrease in scheduling · 26 % increase in website
  • Camunda — 93% reduction in cycle
  • ClickUp — 384% roi over three · 400% more done
  • Cloudflare — 100% uptime sla · 100% uptime sla chat
  • CoachHub — 0 % boost in employee
  • Cognite — 465% roi and · 80% less time executing
  • Contentful — 25% increase in conversions · 78% increase · 99.99% uptime provided by · 99.99% uptime sla
  • Contentsquare — 0 % increase in average · 3 % increase in engagement · 3 % increase in revenue · 4 % increase in conversion · 4 % increase in ecommerce
  • Customer.io — 22% increase in email · 28% increase in click-through · 4.4% boost in key
  • DataGuard — 75% faster
  • Dataiku — 60% accelerating analytics delivery
  • DeepL — 10% increase in customer · 86% improvement in document
  • Dixa — 14% improvement in csat · 17% increase in customer · 22% efficiency · 30% more expensive · 40% decrease in handling · 70% reduction in response · 90% increase in csat
  • Docusign — 23% reduction in paper · 30% growth in profit · 40% faster legal reviews · 50% reduction in average · 70% fewer drop-offs · 80% reduction in contract · 93% faster with docusign
  • Elastic — 30% and reduces mttr · 30% efficiency and reduces mttr · 50% trusted · 62 % reduction in overall · 80% incident resolution time · 80% slashes incident resolution time
  • Feedzai — 46% reduction in declined · 62% more fraud detected · 73% fewer false positives
  • Fenergo — 0 % faster client onboarding · 0 % faster time-to-go-live · 0 % increase · 0 % reduction in client
  • Fivetran — 30% performance · 50% cutting data costs
  • Front — 40% our productivity improve · 40% productivity improve
  • Genesys — 10% more conversations · 20% lower costs · 40% less manual effort · 75% improvement in nps
  • GitHub — 25% boosts developer speed · 25% speed · 50% cuts coding time
  • GitLab — 17% boost in developer · 400% roi · 50% faster vulnerability detection · 82% decrease in cycle · 97% reduction in time
  • GoCardless — 56% all payments costs
  • Gong — 32% buyer response rates · 32% lift buyer response rates · 46% decrease in ramp · 64% more productive with · 64% the revenue team
  • HubSpot — 129% more leads · 17% increase in response · 36% more deals · 37% improvement in ticket · 59% increase in members · 7% increase in customer
  • Intercom — 100% coverage across your · 31% more customer conversations
  • Ivanti — 483% roi with an · 69% automate
  • Juro — 86% reduction in time-to-sign · 88% reduction in manual
  • Klaviyo — 18% savings in tech · 20% less time to · 30% lower total cost
  • Lattice — 20% increased sales · 20% usairtours increased sales · 27% reduced attrition · 27% vantagewest reduced attrition
  • LiveChat — 25% increase in average · 25% increase in our · 30% increase in customer
  • Lokalise — 90% lower costs reduce · 99.9% uptime lokalise infrastructure
  • Luminance — 98% reduction in contract
  • M-Files — 0% faster handling of · 0% less time spent
  • Mambu — 80% faster · 90% reduction in mainframe
  • Mentimeter — 100% increase in feedback · 6% increase in participant
  • Mirakl — 100% uptime during black · 50% growth in marketplace
  • Mixpanel — 354 % roi
  • monday.com — 25% reduction in project · 346% roi according to · 40% faster production time · 517% growth in annual
  • MongoDB — 240% improvement in api · 30% improvement in resource · 50% faster · 60% reduction in scaling
  • Netlify — 99.99% uptime · 99.99% uptime go to
  • Notion — 98% demo play trusted
  • Okta — 100% growth in number · 50% reduction in time · 85% reduction in development
  • Paddle — 200 % increase in revenue · 60 % reduction in refunds
  • Palo Alto Networks — 56% increase in ransomware · 73% increase in data · 90 % reduction in mttr
  • Parloa — 97 % less phone time
  • Pegasystems — 40% increase in channel · 50% reduction in process · 76% decrease in onboarding
  • Pendo — 350% increase in weekly · 400% increase in nps · 60% accelerate · 60% decrease in support · 70% increase in deals · 71% faster roadmap decisions
  • Productboard — 30% improved product team productivity · 30% our product teams · 30% product team productivity · 30% productivity gains with
  • Retool — 80% faster development read
  • Rossum — 44% fewer error rates · 44% increase · 44% reduced error rates · 70% cut invoice processing time · 70% invoice processing time · 70.7% reduction in ap · 90% accuracy after only · 90% cuts invoice processing time · 90% invoice processing time · 92.6% accuracy after only
  • Salesforce — 30 % reduction in call · 33 % increase in employee · 34 % increase in employee · 39 % faster delivery of
  • Scandit — 29% decrease in ineligible · 30% quicker item picking · 4.6% increase fulfillment capacity · 5% more transactions and · 50% faster inventory tasks · 50% faster shipment scans · 65% fewer van loading
  • sennder — 0 % lower co
  • Showpad — 0 % increase in overall
  • Slack — 35% increase in time
  • Snyk — 288% roi from improved · 52% reduced risk of · 60% faster remediation for · 75% faster remediation for · 80% faster scan time
  • Spendesk — 100% adoption
  • Stripe — 65% decreases support costs
  • Talkdesk — 89% improved service level
  • Templafy — 72% more time to
  • Typeform — 40% increased sales leads · 75% cut time to hire · 75% hire
  • UiPath — 100% increase in productivity · 450% more agencies · 50% faster turnaround on
  • Unbabel — 22.5% increase in csat · 25% improvement in first · 45% growth in staffing · 8% productivity increase · 99% adoption rate across
  • Vanta — 20% faster deal cycles
  • Veeva Systems — 50% faster clinical study · 50% faster time to · 50% increases customer engagement
  • Voyado — 109% increase in full-price · 23.9% increased their conversion rate · 23.9% their conversion rate · 25% increase · 27% increase
  • Webflow — 1,170% increase in traffic · 20% increase in site-wide · 44% faster project timelines · 56% increase in form · 67% decrease in dev · 67% fewer dev tickets · 98% increase in speed
  • Wise — 70% cheaper claim based
  • Workday — 75% chipotle reduced time-to-hire · 75% reduced time-to-hire
  • Zapier — 87% reduction in lead
  • Zendesk — 11 % decrease in email · 36 % increase in ai · 51.5 % automate · 6 % increase in automated
Money amounts
"$2.4M saved", "$1B processed"
44
  • Acronis — $999 annual value per
  • Adyen — €1,400,000,000,009 uptime
  • Attio — $107,000 arr high brightloop · $125m series · $86,000 arr high vela
  • Avalara — $500,000 annual savings products
  • BILL — $10k+ average monthly savings · $345b total payment volume
  • Brex — $0 per user · $1.00 per share · $12 per user · $6m additional fdic insurance
  • Celonis — €650 with our summer
  • Clay — $5b valuation
  • ClickUp — $3.9m clickup projects drove · $3.9m revenue gains by
  • Cloudflare — $0 forever ztna · $7 per active user
  • Cognite — $100b customer value by · $29.4m of total benefits
  • CrowdStrike — $14.99 per device · $184.99 per device · $19.99 per device · $59.99 per device · $7.99 per device · $99.99 per device
  • Dataiku — $45 million unplanned employee attrition
  • Deel — $20b+ compliantly processed global
  • Dixa — €0.35 per conversation · €179 per agent per · €89 to
  • Fivetran — $1.15m annually by reducing
  • Icertis — $30 billion annual revenue
  • Intercom — $0.99 per outcome learn · $29 per seat
  • Ironclad — $200 million annual recurring revenue
  • LiveChat — $19 monthly simple pricing
  • Luminance — $75m the financial times · £190m between them techcrunch
  • Mirakl — $14.6b+ generated gmv in
  • Mixpanel — $1.2m mom
  • Mollie — € 8 eur get paid · €120.00 paid learn more · €24.95 credit and debit · €24.95 paid terminal payment · €26.25 paid regular fit · €4.000,00 sales · €49.95 paid gs · €5.00 get paid faster
  • monday.com — $250k saved yearly to
  • MongoDB — $15 million revenue to the
  • Nord Security — $1,000,000 for eligible recovery · $100,000 to cover the
  • Paddle — $100,000+ recovered in · $130 million sales taxes remitted
  • Qonto — €100,000 per institution and
  • Red Points — $1.6m infringements enforced david · $10k and they get · $22m infringements removed satoru
  • Retool — $3m+ profit generated and · $6m and · $8m and
  • SailPoint — $200 on your pass
  • Scaleway — €1,000 cloud credits to · €36,000 cloud credits · €36,000 cost-coverage for cloud · €9,000 cloud credits and
  • Spendesk — £10+ billion in processed
  • Stripe — $0.01 per · $100m arr and · $3b ai audio leader · $40b for businesses while · $5 billion online and in-store
  • Teamleader — € 37 per month
  • Thought Machine — $100m milestone read the
  • Typeform — $3.67 million sales viva scaled
  • UiPath — $18 million and · $2.7m by streamlining operations · $22 million
  • Webflow — $10m pipeline generated · $200m new pipeline generated · $300k annual savings · $500k dev cost reduction · $6 million · $6m cost savings annually
  • Wise — $1,000 usd · $1,000 usd using different · $100,000 cdic insurance · $100,000 when cdic trust · $25+ fee typically charged · $250,000 through our program · $250k fdic coverage · $250k on interest-earning funds · £12 billion around the world · £12 billion monthly rated excellent · £120,000 protection under the · £29.56 wise interest since
  • Workday — $2.5m and thousands of · $4.5m annually from decommissioning · $700,000 annually by automating
  • Xeneta — $2m versus market pricing · $37m savings across the
  • Zapier — $1 million increase in potential · $1m recovered pipeline using · $40k+ headcount savings per
Multipliers
"10x faster"
30
  • Brex — 30x higher credit limits
  • Camunda — 12x faster time to · 30x roi on tech
  • Cloudflare — 4.5x faster faster for
  • Cognite — 100x faster
  • Contentful — 10x increase in content · 7x increase in ctr
  • Darktrace — 10x more services defend
  • dbt Labs — 10x faster implementation delivering
  • Dixa — 2x productivity
  • Elastic — 10 x faster at half · 30x faster than prom
  • Feedzai — 25x faster model deployment
  • GitLab — 13x faster security scanning · 20x decrease in pipeline · 6x faster time to · 80x faster ci pipeline
  • Juro — 5x faster contracting with
  • Lattice — 3.5x higher check-in cycle
  • Lokalise — 10x faster · 10x faster releases ship
  • Mentimeter — 20x higher global community
  • Miro — 2x faster time to · 3.6x faster time to
  • MongoDB — 3x faster learn more
  • OutSystems — 10x faster than standard
  • Palo Alto Networks — 1.5x growth in usage · 25x reduction in alerts
  • Pendo — 20x increase in feature · 3x faster outreach to
  • Retool — 10x increase in patients · 10x reduction in dev
  • Rippling — 5× faster to manage
  • Salesforce — 16 x faster delivery of
  • Sinch — 20x roi using sms · 3.5x more redirections than
  • Snyk — 2x faster and much
  • Typeform — 3.5x more data
  • Veeam — 5x faster
  • Webflow — 3x more interactive elements
  • Zapier — 5.5x roi with zapier
  • Zendesk — 2 x increase in ai
Rankings and lists
"Fortune 500", "G2 leader"
24
Time to result
"in under 5 minutes"
14

Whose logo is everyone using

The customer named on the most homepages is Gartner, on 8 of 146 readable logo walls, then OpenAI on 8. With 1599 distinct names across 146 walls and none above 8, there is no logo the whole category leans on.

  1. Gartner8
  2. OpenAI8
  3. LinkedIn7
  4. Adobe6
  5. Figma6
  6. Nvidia6
  7. Salesforce6
  8. Slack6
  9. Toyota6
  10. Cursor5
  11. Deutsche Telekom5
  12. facebook5

Counted over 146 of 200 companies. 54 not readable — no logo wall this extractor could read. Not readable means we could not extract it, not that the company does not publish it.

How this is measured

This is the shallowest measurement on the page and the numbers below are a floor, not a count. Logo names are read from image alt text, image filenames and inline SVG titles, so a wall built from CSS sprites or a single flat image reads as no logos at all — which is why 14 companies are missing rather than empty. Spellings are case-folded before counting, because the same customer is “OpenAI” on one page and “Openai” on the next; the spelling shown is the most common one.

Show who cites each logo
LogoCited byOn these homepages
Gartner8Hightouch, Ivanti, monday.com, OutSystems, Palo Alto Networks, Twilio, Veeam, Zscaler
OpenAI8Airtable, Anaplan, Brex, Clay, Fivetran, Notion, Retool, Slack
LinkedIn7Anaplan, Avalara, AVEVA, Ironclad, LaunchDarkly, OVHcloud, Qonto
Adobe6Aiven, Collibra, OneTrust, Retool, Sinch, Templafy
Figma6Amplitude, Clay, GitHub, Netlify, Notion, Supabase
Nvidia6Amplitude, Anaplan, GitLab, Notion, Retool, Zapier
Salesforce6Airtable, Fivetran, Palo Alto Networks, Pendo, Productboard, Unbabel
Slack6Airtable, Figma, HubSpot, LiveChat, monday.com, Typeform
Toyota6Aiven, CoachHub, Cognigy, Notion, Staffbase, Twilio
Cursor5Clay, Customer.io, Notion, Vanta, Zapier
Deutsche Telekom5Camunda, GitLab, Metabase, Nextcloud, Sinch
facebook5Avalara, AVEVA, Ironclad, OVHcloud, Qonto

What the pricing pages show

Of the 51 pricing pages this crawler can read, 40 publish a free tier and 11 do not. That says almost nothing about the other 149 companies: their pricing is behind a "contact sales" button or rendered by JavaScript we do not run, and a page we cannot read is not a company without a free plan.

  • 40 publish a free tier
  • 11 publish pricing, no free tier
  • 149 pricing not readable (not the same as having no free tier)

Cheapest published paid price, where we could read one (41 companies)

  1. Under 1.006
  2. 1.00 to 9.999
  3. 10.00 to 19.9910
  4. 20.00 to 49.995
  5. 50.00 to 99.994
  6. 100.00 and up7

Counted over 51 of 200 companies. 149 not readable — pricing page blocked, behind "contact sales", or rendered client-side. Not readable means we could not extract it, not that the company does not publish it.

How this is measured

Two different denominators, kept apart because they are two different measurements: 51 pricing pages yield a readable tier list, and only 41 of those also yield a number. 23 of the readable pages carry at least one tier with no price on it at all. Amounts are not currency-converted — 38 in USD, 2 in EUR, 1 in GBP — because a converted figure is a number no page ever published. The lowest bucket is real rather than a rounding artefact: a usage-priced product’s cheapest published number is a per-unit rate, not a seat price. The median of the 41 readable entry prices is 10.99, which describes these few numbers and is not a market price.

Show the 41 readable entry prices
CompanyEntry priceTier
MetabaseUSD 0.02Advanced transforms
MongoDBUSD 0.08Dedicated
SupabaseUSD 0.12Advanced disk configurations
BirdUSD 0.3Startup
VeriffUSD 0.8Essential
IntercomUSD 0.99Fin AI Agent
AivenUSD 5/monthDeveloper
OktaUSD 6/user/monthCompare Plans
ClickUpUSD 7/user/monthunlimited
AtlassianUSD 7.91/[object Object]Jira Standard
SlackUSD 8.75Pro
BrevoUSD 9Starter
NetlifyUSD 9/monthPersonal
QontoEUR 9/monthBasic
PleoGBP 9.5/monthStarter
CloudflareUSD 10/monthAdvanced Certificate Manager
LinearUSD 10/user/monthBasic
monday.comUSD 10/monthFree
NotionUSD 10Plus
RetoolUSD 10/monthEnterprise
AsanaUSD 10.99Starter
LoomUSD 18/user/monthBusiness
ProductboardUSD 19/12Plus — billed annually
ZendeskUSD 19/monthSupport Team
ZapierUSD 19.99/monthProfessional
KlaviyoUSD 20Email Plan (entry)
SnykUSD 25/monthTeam
UiPathUSD 25/monthBasic
SentryUSD 26/monthteam
GitLabUSD 29Premium
SupermetricsUSD 55Starter
NextcloudEUR 71.29/yearStandard
MendixUSD 75Mendix Basic Plan
TrustpilotUSD 99Starter
Customer.ioUSD 100/monthEssentials
dbt LabsUSD 100/user/monthStarter
DocusignUSD 132Personal
LokaliseUSD 144/monthEnterprise
ClayUSD 167/monthLaunch
SalesforceUSD 200/user/monthRevenue Cloud
RossumUSD 18000/yearStarter
Show the 149 companies whose pricing we cannot read
Company
Acronis
Adyen
AFAS Software
Aircall
Airtable
Alan
Anaplan
Apollo.io
Appian
Autodesk
Avalara
Avaloq
AVEVA
Backbase
BILL
Bitmovin
BlackLine
Braze
Camunda
Celonis
CoachHub
Cognigy
Cognite
Collibra
ComplyAdvantage
Contentful
Contentsquare
Coupa
CrowdStrike
Darktrace
Dassault Systèmes
Databricks
Datadog
Dataiku
Deel
DeepL
Definitive Healthcare
Diligent
Dixa
Docplanner
Doctolib
Drata
Dynatrace
Elastic
Factorial
Feedzai
Fenergo
Figma
Fortnox
Front
Genesys
GitHub
GoCardless
Gong
Hightouch
Hornetsecurity
HubSpot
Icertis
IDnow
Ironclad
Ivanti
JAGGAER
Jedox
JetBrains
Juro
Lattice
Ledgy
LiveChat
Luminance
M-Files
Mambu
Matillion
Mentimeter
Mirakl
Mixpanel
Mollie
NAVEX
Nemetschek
Nexthink
NICE
Nord Security
Odoo
OneTrust
Oracle
OutSystems
OVHcloud
Paddle
Palo Alto Networks
Parloa
PayFit
Pegasystems
Pennylane
Personio
Pipedrive
PostHog
Procore
Proton
PTC
Quantexa
Red Points
Relativity
RELEX Solutions
Rippling
Sage
SailPoint
SAP
Scaleway
Scandit
Segment
sennder
ServiceNow
Showpad
Signicat
Silverfin
Sinch
Sitecore
Siteimprove
Snowflake
Software AG
Spendesk
Staffbase
Stripe
SUSE
Talkdesk
Teamleader
TeamViewer
Temenos
Templafy
Thought Machine
Tink
Tricentis
Twilio
Typeform
Unbabel
Unity
Usercentrics
Vanta
Veeam
Veeva Systems
Vercel
Visma
Voyado
Webflow
Wise
Workday
Workhuman
Workiva
Xeneta
Zscaler

Whether the segment changes the story

Folded into 10 groups of 11 to 27 companies, the segments do part company on AI and agent language: 12 of 12 readable companies in Customer service, against 2 of 11 in Financial infrastructure. That is a gap 9 companies wide. 8 of the 9 cuts computed here survive the two rules below; the 1 that do not are listed with the reason rather than drawn faintly.

Uses AI or agent language

Top to bottom this spread is 9 companies wide: that many companies in Financial infra changing one line would tie it with Service. 2 companies would tie the top two, so the order of these bars is not a finding — only the distance between the ends is.

The other cuts that survived the rules

Calls itself a platform

Top to bottom this spread is 5 companies wide: that many companies in Financial infra changing one line would tie it with Enterprise apps. 1 company would tie the top two, so the order of these bars is not a finding — only the distance between the ends is.

Proves with scale counts

Top to bottom this spread is 7 companies wide: that many companies in Vertical software changing one line would tie it with Finance & people. 2 companies would tie the top two, so the order of these bars is not a finding — only the distance between the ends is.

Proves with percentage gains

Top to bottom this spread is 5 companies wide: that many companies in Enterprise apps changing one line would tie it with Service. 1 company would tie the top two, so the order of these bars is not a finding — only the distance between the ends is.

Proves with money amounts

Top to bottom this spread is 6 companies wide: that many companies in Enterprise apps changing one line would tie it with Financial infra. 2 companies would tie the top two, so the order of these bars is not a finding — only the distance between the ends is.

Proves with multipliers

Top to bottom this spread is 3 companies wide: that many companies in Financial infra changing one line would tie it with Service. Service and Dev & infrastructure are level at the top.

Proves with rankings and lists

Top to bottom this spread is 10 companies wide: that many companies in Go-to-market changing one line would tie it with Risk & compliance. 2 companies would tie the top two, so the order of these bars is not a finding — only the distance between the ends is.

Proves with time to result

Top to bottom this spread is 5 companies wide: that many companies in Work & product changing one line would tie it with Financial infra. 2 companies would tie the top two, so the order of these bars is not a finding — only the distance between the ends is.

Cuts we computed and did not draw

  • Publishes a free tier — only 4 of the 10 groups have 6 or more companies whose pricing page we can read (Dev & infrastructure 7, Data & analytics 7, Work & product 17, Go-to-market 9).

Every 200 of 200 companies falls into exactly one group; none is dropped and none is counted twice. Each cut has its own denominator, and every bar prints it: 184 of 200 companies whose headline, subhead or category label we can read; 156 of 200 companies whose category label we can read; 145 of 200 companies with at least one quantified claim we can read; 51 of 200 companies whose pricing page we can read. Not readable means we could not extract it, not that the company does not do it. A group cell computed over fewer than 6 companies is drawn as “too few to say” with its own n, never as a short bar.

How this is measured

seed/companies.json labels every company with one of fourteen segments, and seven of those hold three companies or fewer — one holds a single company. A bar over one company invites a conclusion about a market from one homepage, so the fourteen are folded into 10 groups. A seed segment is never split: all of its companies move together, so the grouping can be disagreed with as a whole rather than audited company by company. The full mapping, with every company in it, opens below. Two rules then decide what is drawn. A cell computed over fewer than 6 companies is not drawn at all — at six, one company is 17 percentage points — and a cut where fewer than 8 of the 10 groups clear that floor is withheld entirely. A cut whose best and worst group are within 2 companies of each other is also withheld, because a reader looks at the bars and not at the caveat. Every bar states its own count and denominator, and no percentage on this page appears without them.

Show how the 14 seed segments fold into 10 groups
GroupCompaniesSeed segmentsThe companies
Developer & infrastructure
Sold to the engineering organisation and bought on the same budget: hosting and delivery, the tools that watch it in production, and the products that defend it. Observability is four companies on its own, which is why it is not a bar.
27
  • dev-infra — 13
  • security — 10
  • observability — 4
Acronis, Aiven, Bitmovin, Cloudflare, CrowdStrike, Darktrace, Datadog, Dynatrace, Elastic, Hornetsecurity, LaunchDarkly, Netlify, Nexthink, Nord Security, OVHcloud, Palo Alto Networks, Proton, Scaleway, Sentry, Snyk, Supabase, SUSE, Twilio, Vanta, Veeam, Vercel, Zscaler
Data & analytics
Warehouses, pipelines and the products that read them. The seed splits the store from the question asked of it; the buyer and the pitch are the same, so the two are one bucket here.
20
  • data — 12
  • analytics — 8
Amplitude, Collibra, Contentsquare, Databricks, Dataiku, dbt Labs, Fivetran, Hightouch, Jedox, Matillion, Metabase, Mixpanel, MongoDB, Pendo, PostHog, Quantexa, Segment, Snowflake, Software AG, Supermetrics
Work & product
How a company builds things and runs itself day to day: issue trackers, docs, whiteboards, chat, and the glue between them. Internally the most varied group here, and the one to be most sceptical of.
27
  • work-mgmt — 11
  • product-dev — 10
  • automation — 4
  • design — 2
Airtable, Asana, Atlassian, Calendly, ClickUp, Figma, GitHub, GitLab, JetBrains, Linear, Loom, M-Files, Mentimeter, Miro, monday.com, Nextcloud, Notion, Productboard, Retool, Rossum, Slack, Teamleader, Templafy, Tricentis, UiPath, Unity, Zapier
Go-to-market
Everything pointed at winning a customer: finding them, marketing to them and selling to them. Localisation sits here because translating a product is a market-entry decision made on the revenue side, not an engineering one.
24
  • marketing — 13
  • gtm — 8
  • localization — 3
Apollo.io, Attio, Bird, Braze, Brevo, Clay, Contentful, Customer.io, DeepL, Gong, HubSpot, Klaviyo, Lokalise, Pipedrive, Salesforce, Showpad, Sitecore, Siteimprove, Staffbase, Trustpilot, Typeform, Unbabel, Voyado, Webflow
Customer service
What happens after the sale: helpdesks, and the contact-centre platforms the same organisation runs. Split out from go-to-market when the seed grew, because a VP of Service and a CRO do not sign the same contracts.
12
  • ccaas — 7
  • support — 5
Aircall, Cognigy, Dixa, Front, Genesys, Intercom, LiveChat, NICE, Parloa, Sinch, Talkdesk, Zendesk
Risk, compliance & identity
The veto holders. Compliance automation, access and identity, contract lifecycle and legal work. Grouped by who has to approve the purchase rather than by what the software does, because in this corner of the market those are the same question.
22
  • grc — 11
  • identity — 5
  • clm-esign — 4
  • legal-tech — 2
ComplyAdvantage, DataGuard, Diligent, Docusign, Drata, Feedzai, Fenergo, Icertis, IDnow, Ironclad, Juro, Luminance, NAVEX, Okta, OneTrust, Red Points, Relativity, SailPoint, Signicat, Usercentrics, Veriff, Workiva
Enterprise applications
The system-of-record layer: resource planning, process modelling and mining, procurement and service management. Long cycles, an IT buyer, and the part of the market least likely to publish a price.
18
  • erp — 7
  • bpm — 5
  • itsm — 3
  • procurement — 2
  • process-mining — 1
AFAS Software, Appian, Camunda, Celonis, Coupa, Fortnox, Ivanti, JAGGAER, Mendix, Odoo, Oracle, OutSystems, Pegasystems, Sage, SAP, ServiceNow, TeamViewer, Visma
Finance & people ops
The back office of an ordinary company: money in and out, and payroll, hiring and reviews. Sold horizontally to a finance or people lead at almost any company.
22
  • fintech-ops — 13
  • hr-ops — 9
Anaplan, Avalara, BILL, BlackLine, Brex, CoachHub, Deel, Factorial, Lattice, Ledgy, PayFit, Pennylane, Personio, Pleo, Qonto, Ramp, Rippling, Silverfin, Spendesk, Stripe, Workday, Workhuman
Financial infrastructure
Software sold to institutions that move money: core banking, payment acceptance and the rails underneath. Deliberately not pooled with the back office — the buyer is a bank or a PSP, and the sale is nothing like an expense-management deal.
11
  • banking-tech — 6
  • payments — 5
Adyen, Avaloq, Backbase, GoCardless, Mambu, Mollie, Paddle, Temenos, Thought Machine, Tink, Wise
Industry & vertical software
Sold into one industry rather than across all of them: engineering, design and simulation for the physical world, and the clinical and life-sciences stack. The common property is that the buyer works in the industry, not in a horizontal function.
17
  • industrial — 12
  • healthcare-it — 5
Alan, Autodesk, AVEVA, Cognite, Dassault Systèmes, Definitive Healthcare, Docplanner, Doctolib, Mirakl, Nemetschek, Procore, PTC, RELEX Solutions, Scandit, sennder, Veeva Systems, Xeneta
Show all 9 cuts by group, including the 1 not drawn
CutDev & infrastructure (27)Data & analytics (20)Work & product (27)Go-to-market (24)Service (12)Risk & compliance (22)Enterprise apps (18)Finance & people (22)Financial infra (11)Vertical software (17)Drawn
Uses AI or agent language17 of 26 65%16 of 20 80%17 of 26 65%22 of 24 92%12 of 12 100%14 of 20 70%8 of 12 67%8 of 19 42%2 of 11 18%7 of 14 50%yes — spread 9
Calls itself a platform8 of 22 36%8 of 15 53%7 of 25 28%10 of 20 50%3 of 12 25%10 of 16 63%7 of 11 64%8 of 17 47%1 of 8 13%3 of 10 30%yes — spread 5
Proves with scale counts12 of 20 60%12 of 14 86%16 of 21 76%14 of 21 67%6 of 10 60%10 of 17 59%6 of 10 60%14 of 15 93%5 of 8 63%2 of 9 22%yes — spread 7
Proves with percentage gains8 of 20 40%7 of 14 50%15 of 21 71%16 of 21 76%8 of 10 80%7 of 17 41%3 of 10 30%8 of 15 53%5 of 8 63%5 of 9 56%yes — spread 5
Proves with money amounts5 of 20 25%4 of 14 29%6 of 21 29%4 of 21 19%3 of 10 30%5 of 17 29%1 of 10 10%8 of 15 53%5 of 8 63%3 of 9 33%yes — spread 6
Proves with multipliers6 of 20 30%3 of 14 21%5 of 21 24%5 of 21 24%3 of 10 30%2 of 17 12%2 of 10 20%3 of 15 20%0 of 8 0%1 of 9 11%yes — spread 3
Proves with rankings and lists4 of 20 20%2 of 14 14%8 of 21 38%0 of 21 0%0 of 10 0%8 of 17 47%0 of 10 0%1 of 15 7%0 of 8 0%1 of 9 11%yes — spread 10
Proves with time to result2 of 20 10%2 of 14 14%1 of 21 5%2 of 21 10%1 of 10 10%1 of 17 6%1 of 10 10%1 of 15 7%2 of 8 25%1 of 9 11%yes — spread 5
Publishes a free tier7 of 7 100%6 of 7 86%14 of 17 82%7 of 9 78%too few — 2 of 12 readabletoo few — 4 of 22 readabletoo few — 1 of 18 readabletoo few — 4 of 22 readabletoo few — 0 of 11 readabletoo few — 0 of 17 readableno — coverage